3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success
Product Description
For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company’s foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strat… More >>
Advertising Age
Product Description
Advertising Age is an international business newspaper covering the latest marketing, advertising, and media news. Includes agenda-setting editorial insights, exclusive analysis and data, broad scope of advertising and marketing news, industry rankings, data and proprietary metrics, and analysis.Amazon.com Review
Folded in half and blistering with punchy headlines, Advertising Age looks and reads like a daily newspaper. However, its glossy sheen reveals i… More >>